Kampani yaposachedwa kwambiri ya venture capital ndi makampani ogulitsa zakudya mwachangu pa intaneti. Getir ndi kampani yaku Turkey yazaka 6 yomwe ikuyesera kupambana mpikisano wake watsopano padziko lonse lapansi.
London-Woyamba kumene amene amayendetsa pakati pa Uber Eats, Just Eat ndi njinga ndi ma scooter a Deliveroo pakati pa London akulonjeza kukhutiritsa chilakolako chanu cha chokoleti kapena ayisikilimu pang'ono nthawi yomweyo: Kampani yaku Turkey ya Getir ikunena kuti idzatumiza zakudya zanu mumphindi 10.
Liwiro la Getir lotumiza katundu limachokera ku malo osungiramo katundu apafupi, zomwe zikugwirizana ndi liwiro la kampaniyo la kukula kwaposachedwa. Patatha zaka zisanu ndi theka kuchokera pamene idayambitsa chitsanzochi ku Turkey, mwadzidzidzi idatsegulidwa m'maiko asanu ndi limodzi aku Europe chaka chino, idapeza wopikisana naye, ndipo ikuyembekezeka kuyamba kugwira ntchito m'mizinda itatu yaku US, kuphatikiza New York, kumapeto kwa chaka cha 2021. M'miyezi isanu ndi umodzi yokha, Getir idapeza pafupifupi $1 biliyoni kuti ipititse patsogolo mliriwu.
"Tafulumizitsa mapulani athu opita kumayiko ambiri chifukwa ngati sitichita izi, ena adzachita," anatero woyambitsa Getir, Nazem Salur (mawu awa amatanthauza "kubweretsa" mu Chituruki. tanthauzo la). "Uwu ndi mpikisano wotsutsana ndi nthawi."
Bambo Saruer anayang'ana m'mbuyo ndipo anali wolondola. Ku London kokha, chaka chathachi, makampani asanu atsopano otumizira zakudya mwachangu ayamba kuyendayenda m'misewu. Glovo ndi kampani yaku Spain yazaka 6 yomwe imapereka zakudya ndi zakudya m'malesitilanti. Idapeza ndalama zoposa $5 biliyoni mu Epulo. Mwezi wapitawo, Gopuff yochokera ku Philadelphia idapeza ndalama zokwana $1.5 biliyoni kuchokera kwa osunga ndalama kuphatikizapo SoftBank Vision Fund.
Pa nthawi ya mliriwu, nyumba zinatsekedwa kwa miyezi ingapo ndipo anthu mamiliyoni ambiri anayamba kugwiritsa ntchito zinthu zotumizira pa intaneti. Pakhala kuwonjezeka kwa anthu olembetsa zinthu zambiri, kuphatikizapo vinyo, khofi, maluwa ndi pasitala. Ogulitsa ndalama agwira ntchito nthawi ino ndikuthandizira makampani omwe angakubweretsereni chilichonse chomwe mukufuna, osati mwachangu, komanso mkati mwa mphindi zochepa, kaya ndi thewera la mwana, pizza yozizira kapena botolo la champagne yozizira.
Kutumiza zakudya mwachangu ndi gawo lotsatira la ulendo wapamwamba wothandizidwa ndi ndalama zoyambira bizinesi. Mbadwo uno wazolowera kuyitanitsa ntchito zama taxi mkati mwa mphindi zochepa, kupita kutchuthi m'nyumba zotsika mtengo kudzera pa Airbnb, komanso kupereka zosangalatsa zambiri ngati mukufuna.
“Izi si za olemera okha, olemera okha, olemera omwe angawononge,” anatero a Saruer. “Iyi ndi ndalama yotsika mtengo,” anawonjezera. “Iyi ndi njira yotsika mtengo kwambiri yodzichitira nokha.”
Phindu la makampani opereka chakudya lakhala losapeweka. Koma malinga ndi deta ya PitchBook, izi sizinalepheretse okonda ndalama kuti azigwiritsa ntchito ndalama zokwana $14 biliyoni popereka zakudya pa intaneti kuyambira kumayambiriro kwa chaka cha 2020. Chaka chino chokha, Getir yamaliza magawo atatu a ndalama.
Kodi Getir imapindula? “Ayi, ayi,” anatero Bambo Saruer. Anati patatha chaka chimodzi kapena ziwiri, anthu ammudzi akhoza kukhala opindulitsa, koma izi sizikutanthauza kuti kampani yonse yapindula kale.
Alex Frederick, katswiri wa kafukufuku ku PitchBook yemwe amaphunzira za makampani opanga ukadaulo wazakudya, anati makampaniwa akuoneka kuti akukumana ndi nthawi yowonjezereka. (Reid Hoffman) adapanga kuti afotokoze makasitomala apadziko lonse lapansi a kampani yomwe ikupikisana kuti ipereke chithandizo patsogolo pa mpikisano uliwonse. Bambo Frederick adawonjezera kuti pakadali pano, pali mpikisano waukulu pakati pa makampani, koma palibe kusiyana kwakukulu.
Mmodzi mwa anthu oyamba kuyika ndalama ku Getir anali Michael Moritz, katswiri wa bizinesi ya bilionea komanso mnzake wa Sequoia Capital, yemwe amadziwika kuti anali kubetcha koyamba pa Google, PayPal, ndi Zappos. "Getir wandichititsa chidwi chifukwa sindinamvepo makasitomala akudandaula kuti amalandira maoda mwachangu kwambiri," adatero.
“Kutumiza kwa mphindi khumi kumamveka kosavuta, koma atsopano adzapeza kuti kusonkhanitsa ndalama ndiye gawo losavuta la bizinesi,” iye anatero. Anati zinatenga Getir zaka zisanu ndi chimodzi—“muyaya wa dziko lathu”—kuti athetse mavuto ake ogwira ntchito.
Ngakhale zili choncho, misewu ya m'mizinda padziko lonse lapansi ikadali yodzaza ndi ntchito zatsopano zotumizira zakudya. Pamene mpikisano ukukulirakulira, makampani ogulitsa zakudya mwachangu ku London - monga Gorillas, Weezy, Dija ndi Zapp - akhala akupereka kuchotsera kwakukulu. Nthawi ina, Getir idapereka chakudya chamtengo wapatali mapaundi 15 (pafupifupi US$20.50) pa 10 pence (pafupifupi masenti 15).
Izi sizikuphatikizapo mautumiki otengera zakudya omwe alowa m'masitolo (monga Deliveroo). Kenako, ngakhale kuti liwiro lake ndi lochepa, tsopano pali masitolo akuluakulu ndi masitolo ogulitsa m'makona omwe amapereka mautumiki otumizira, komanso mautumiki a Amazon ku masitolo akuluakulu.
Kodi kutsatsaku kukatha, ogwiritsa ntchito adzakhazikitsa zizolowezi zokwanira kapena kukhulupirika kokwanira kwa mtundu wa kampani? Kupanikizika kwakukulu kwa phindu kumatanthauza kuti si makampani onsewa omwe adzapulumuke.
Bambo Salur anati saopa mpikisano pa nkhani yotumiza zakudya mwachangu. Akuyembekeza kuti dziko lililonse lili ndi makampani angapo, monga momwe zilili ndi makampani akuluakulu omwe ali ndi mpikisano. Gopuff, yomwe ikugwira ntchito m'maboma 43, ikuyembekezeredwa kuti ipeze mtengo wa $15 biliyoni ku United States.
Saruer, wazaka 59, adagulitsa fakitale yotsekedwa kwa zaka zambiri, ndipo adayamba bizinesi pambuyo pake pantchito yake. Kuyambira pamenepo, cholinga chake chakhala kuthamanga ndi zinthu zoyendera m'mizinda. Adakhazikitsa Getir ku Istanbul mu 2015 ndi amalonda ena awiri, ndipo patatha zaka zitatu adapanga pulogalamu yoyendera anthu yomwe ingapatse anthu magalimoto mumphindi zitatu. Mu Marichi chaka chino, Getir atapeza madola 300 miliyoni aku US, kampaniyo idapeza madola 2.6 biliyoni aku US, kukhala unicorn yachiwiri ku Turkey, ndipo kampaniyo idapeza madola oposa 1 biliyoni aku US. Masiku ano, kampaniyo ili ndi madola 7.5 biliyoni.
Kale, Getir anayesa njira ziwiri kuti akwaniritse cholinga chake cha mphindi 10. Njira 1: Imasunga zinthu 300 mpaka 400 za kampaniyo m'galimoto yomwe yakhala ikuyenda. Koma chiwerengero cha zinthu zomwe makasitomala amafunikira chimaposa mphamvu ya galimoto (kampaniyo tsopano ikuyerekeza kuti chiwerengero choyenera ndi pafupifupi 1,500). Kutumiza galimotoyo kunasiyidwa.
Kampaniyo inasankha Njira 2: Kutumiza kudzera pa njinga zamagetsi kapena ma moped kuchokera m'masitolo ambiri otchedwa amdima (osakanikirana ndi malo osungiramo katundu ndi masitolo akuluakulu ang'onoang'ono opanda makasitomala), njira zopapatiza zokhala ndi mashelufu azinthu zogulira. Ku London, Getir ili ndi masitolo akuda oposa 30 ndipo yayamba kale kutumiza ku Manchester ndi Birmingham. Imatsegula masitolo pafupifupi 10 ku UK mwezi uliwonse ndipo ikuyembekezeka kutsegula masitolo 100 kumapeto kwa chaka chino. Bambo Salur anati makasitomala ambiri amatanthauza zambiri, osati sitolo yayikulu.
Vuto ndikupeza malo amenewa—ayenera kukhala pafupi ndi nyumba za anthu—kenako akambirane ndi akuluakulu aboma osiyanasiyana. Mwachitsanzo, mzinda wa London wagawidwa m'makomiti 33 otere, omwe amapereka zilolezo ndi zisankho zokonzekera.
Ku Battersea, kumwera chakumadzulo kwa London, Vito Parrinello, manejala wa masitolo angapo osaloledwa, watsimikiza mtima kuti asalole anthu obweretsa chakudya kusokoneza anansi awo atsopano. Sitolo yamdima ili pansi pa arch ya sitima, yobisika kuseri kwa nyumba yatsopanoyo. Kumbali zonse ziwiri za scooter yamagetsi yomwe ikudikirira, pali zikwangwani zolembedwa kuti "Osasuta fodya, ofuula, okweza nyimbo".
Mkati, mudzamva mabelu akulira nthawi ndi nthawi kuti adziwitse ogwira ntchito kuti maoda akubwera. Wosankha amasankha dengu, amasonkhanitsa zinthuzo ndikuziyika m'matumba kuti wokwerayo azigwiritsa ntchito. Khoma limodzi linali lodzaza ndi mafiriji, limodzi mwa iwo linali ndi champagne yokha. Nthawi iliyonse, pali otola awiri kapena atatu omwe amasungidwa m'njira, koma ku Battersea, mlengalenga ndi bata komanso bata, zomwe sizikutanthauza kuti mayendedwe awo ndi olondola mpaka achiwiri. Patsiku lomaliza, nthawi yapakati yolongedza oda inali masekondi 103.
Bambo Parrinello anati kuchepetsa nthawi yotumizira katundu kumafuna kuti sitolo izigwira ntchito bwino - sikuyenera kudalira madalaivala omwe amathamangira kwa makasitomala. "Sindikufuna kuti amve kukakamizidwa kuthamanga mumsewu," adatero.
Ndikofunikira kudziwa kuti antchito ambiri a Getir ndi antchito a nthawi zonse, omwe ali ndi malipiro a tchuthi ndi penshoni, chifukwa kampaniyo imapewa njira yopezera ndalama zambiri yomwe yayambitsa milandu ndi makampani monga Uber ndi Deliveroo. Koma imapereka mapangano kwa anthu omwe akufuna kusinthasintha kapena omwe akufuna ntchito zazifupi zokha.
“Pali lingaliro lakuti ngati ntchito iyi si pangano, singagwire ntchito,” anatero a Salur. “Sindikugwirizana, idzagwira ntchito.” Anawonjezera kuti: “Mukawona unyolo wa masitolo akuluakulu, makampani ena onsewa ali ndi antchito olemba anthu ntchito ndipo sadzalephera kugwira ntchito.”
Kulemba antchito m'malo mwa kontrakitala kumabweretsa kukhulupirika, koma kumabwera ndi mtengo. Getir amagula zinthu kuchokera kwa ogulitsa ambiri kenako amalipiritsa ndalama zokwera ndi 5% mpaka 8% kuposa mtengo wa sitolo yayikulu. Chofunika kwambiri, mtengo wake siwokwera kwambiri kuposa mtengo wa sitolo yaying'ono yapafupi.
Bambo Salur anati 95% ya masitolo amdima ku Turkey ndi makampani odziyimira pawokha, ndipo anawonjezera kuti akukhulupirira kuti dongosololi likhoza kupanga oyang'anira abwino. Msika watsopano ukakula, Getir akhoza kubweretsa chitsanzochi pamsika watsopano.
Koma chaka chino ndi chotanganidwa kwambiri. Mpaka chaka cha 2021, Getir idzagwira ntchito ku Turkey kokha. Chaka chino, kuwonjezera pa mizinda ya ku England, Getir idakulanso mpaka ku Amsterdam, Paris ndi Berlin. Kumayambiriro kwa Julayi, Getir idagula koyamba: Blok, kampani ina yotumizira zakudya yomwe imagwira ntchito ku Spain ndi Italy. Idakhazikitsidwa miyezi isanu yokha yapitayo.
Nthawi yotumizira: Novembala-15-2021