Balenciaga Akudzudzula Zosonkhanitsa Zouziridwa ndi Ulendo Asanafike Nthawi Yophukira

Kodi n'zotheka kuti zoseketsa zitayike? Ili ndi limodzi mwa mafunso omwe adabuka pambuyo pa zosonkhanitsa za Balenciaga zisanachitike nthawi ya autumn 2021, zomwe zidatulutsidwa ngati buku lowonera pa intaneti kumapeto kwa sabata ino. Pokhala ndi zinthu zodziwika bwino, zosonkhanitsazo zinali zosakaniza zoyambira zamasewera ndi zizindikiro za director wolenga Demna Gvasalia monga magalasi adzuwa amtsogolo, zikwama zam'manja zokhala ndi zilembo za nyama zokwawa, ndi malaya ovala zovala zoyera. Komabe, ngakhale kuti zolemba zakhala zachizolowezi kwa opanga masiku ano, zomwe kale zinali zatsopano komanso zosangalatsa tsopano zikuwoneka kuti zapitirira muyeso.
Kuyambira pomwe Gvasalia adawonekera koyamba ku nyumba ya mafashoni yaku France mu 2016, Balenciaga sakudziwika kwenikweni chifukwa cha kukongola kwake koyambirira koma chifukwa cha khalidwe lake loseketsa komanso kuseka kwake kodabwitsa. Inde, ngakhale kuti gulu lililonse likuwona zinthu zachikazi monga madiresi olimba ndi ndolo zokongoletsa, masiku ano, mawu oti "Balenciaga" amapangitsa munthu kuganizira kwambiri za zolemba za kampaniyo pa Instagram. Ulamuliro wa Gvasalia unayamba ndi kusintha kwakukulu pa malo ochezera a pa Intaneti, ndipo kuyambira pomwe kampaniyo yalemba zithunzi zodabwitsa komanso zosamveka bwino, popanda mawu ofotokozera: galu kakang'ono atavala magalasi akuluakulu, thumba la Hourglass lofiira lojambulidwa ndi ng'ona lokhala pakati pa miyendo yokhala ndi tattoo, anyezi wokhala ndi nkhope ya anime yokokedwa yomwe ili ndi mphete yokongola. Wakonzanso masitayelo monga thumba la "City" la kampaniyo, ndipo nthawi zambiri amakongoletsa zidutswa za Balenciaga m'mafonti ndi mitundu yamakampani zomwe zimafanana kwambiri ndi za Ikea, Uber Eats, komanso kampeni ya purezidenti ya Bernie Sanders.
Zosonkhanitsa za Gvasalia zisanachitike nthawi ya autumn, zomwe zidasungidwa ndi zithunzi zapadziko lonse lapansi chifukwa cha mzimu waulendo, zidawonetsa zizindikiro zambiri za Gvasalia zomwe adatenga kuchokera ku Vetements: zovala zazikulu, zovala zosakanikirana zamasewera ndi zovala zapamwamba, komanso malaya ndi madiresi akuluakulu. Komabe, palibe chilichonse chomwe chimawoneka ngati chinali ndi mphamvu yofanana ndi yomwe idayambitsa nthawi yake ya Balenciaga. Zolemba zina za chikhalidwe cha anthu otchuka zidabwera mu mawonekedwe a malaya a Hulk ndi ma hoodies, ndi logo yofanana ndi GAP yolembedwa kuti "GAY." Gvasalia adabwereranso kuzinthu zodziwika bwino monga chizindikiro chake cha "BB", chomwe chidafalikira pazipewa za mphepo ndi baseball. Matumba ambiri, madiresi, ndi zovala zakunja zinkaoneka ngati zowonjezera ku kukongola kwake, ndipo ngakhale zosintha zina zidabwera mu mawonekedwe a zinthu zokhazikika, palibe chilichonse chomwe chidawonekera bwino. Ngakhale kuti zinthu zaposachedwa za Balenciaga zasintha kwambiri kukhala zachilendo kuposa zovala zapamwamba—monga nsapato za mtunduwu zokhala ndi zala zakutsogolo, nsapato zodzitetezera, ndi zovala zonyamula katundu zomwe zimafanana ndi matumba a chakudya cha agalu—ndipo nthawi zambiri zimagulitsidwa, zikuwoneka kuti “zinthu zabwino kwambiri” zingatheke.
Izi zitha kukhala chifukwa cha nthawi: pambuyo pake, zovala za kampani ya "Aria" ndi Gucci—zomwe ambiri adazitcha kuti mgwirizano wa zaka khumi—zinayamba kugulitsidwa masiku angapo apitawo chifukwa cha kukongola kwakukulu. Koma mzimu wokwiya komanso wanzeru womwe ambiri amayembekezera kuchokera kwa Balenciaga sunawonekere mokwanira mu zovala zaposachedwa za Gvasalia. Zovala zambiri zosiyanitsidwazo zinkaoneka ngati zosasangalatsa kuposa zokongola, ndipo wolemba uyu ankadzifunsa kuti zovala za jeans zowongoka kapena mathalauza osasunthika zidzawononga ndalama zingati akakhala pafupi ndi nyumba ya ku France m'malo mwa, mwachitsanzo, Hanes kapena shopu yakale. Zovala monga madiresi amaluwa omveka bwino a m'ma 80, nsapato zofika m'chiuno, ndi zodzikongoletsera zopitirira muyeso zinali zopulumutsa pang'ono, koma mwachidule sizinali zatsopano. Kawirikawiri, zovalazo sizinkaoneka ngati zikusuntha singano, kwenikweni; panalibe chilichonse chodabwitsa kapena chodabwitsa chomwe Gvasalia sanawonetse kale m'zovala zakale, ndipo sizinali zomveka ngati zovalazo "zingakhale zawo" popanda dzina la kampani yotchuka yaulemu.
Anthu akuonekanso kuti akugawanika pa nkhani yaposachedwa ya Balenciaga. Ngakhale kuti wofotokoza za mafashoni José Criales-Unzueta adawonetsa Gap ya kampaniyo, sanayamikire kwambiri chifukwa cha nkhani yosonkhanitsa zovala. "Sindikusangalalanso ndi Balenciaga. Zimene poyamba zinkaoneka ngati zosokoneza komanso zovuta tsopano zikuoneka ngati zoyembekezeredwa komanso zosafunikira," adatero Criales-Unzueta pa Instagram Stories, ndikuwonjezera kuti zovalazo "sizikusangalatsa kapena zokhumbirika." Wogwiritsa ntchito YouTube komanso wotsutsa mafashoni Luke Meagher (wodziwika bwino kuti Haute le Mode) adagwirizananso pa Instagram kuti nkhaniyo "siinali yosintha kwambiri," ngakhale adazindikira momwe chikondi cha Cristobal Balenciaga cha kuchuluka kwa zovala chinalili.
Omvera nawonso sanasangalale. Ena adanena kuti amakonda matumba ndi nsapato zina pa Instagram ndi Twitter, koma nthawi zambiri anafotokoza momwe zosonkhanitsirazo zidawakhumudwitsira. "Mwasankha zina mwa zokongola kwambiri, koma sindikudziwa choti ndiganize za zosonkhanitsira zonse," wogwiritsa ntchito wina adapereka ndemanga pa positi ya Meagher, pomwe wina adalengeza pansi pa positi ya Criales-Unzueta pa Instagram: "Kutchula ndi kutchula mobwerezabwereza popanda kuwonetsa zovala ndi zinthu zomwe ndi zolenga, zosangalatsa komanso zatsopano sikukuchepetsanso ndipo sikunatero kwa nyengo zambiri tsopano."
Kulikonse komwe Balenciaga adzapita mtsogolo, n'zoonekeratu kuti zosonkhanitsira zisanachitike nthawi ya autumn zidzakumana ndi ndemanga zosiyanasiyana zoyambirira komanso chikhumbo champhamvu cha anthu pa zovala zikadzafika m'masitolo chilimwe chino.
Lembetsani ku nkhani zathu zamakalata ndipo mutitsatire pa Facebook ndi Instagram kuti mudziwe nkhani zonse zaposachedwa za mafashoni ndi miseche yosangalatsa yamakampani.
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