Wokondedwa waposachedwa kwambiri wa venture capital ndi bizinesi yotumizira zinthu mwachangu pa intaneti. Getir ndi kampani yaku Turkey yazaka 6 yomwe ikuyesera kupitilira omwe akupikisana nawo pakukula kwapadziko lonse lapansi.
London-Wolowa watsopano yemwe amayenda pakati pa njinga za Uber Eats, Just Eat ndi Deliveroo m'chigawo chapakati cha London akulonjeza kukhutiritsa zokhumba zanu za chokoleti kapena ayisikilimu nthawi yomweyo: Kampani yaku Turkey Getir akuti idzakutumizirani zakudya zanu m'mphindi 10. .
Kuthamanga kwa Getir kumachokera ku netiweki ya nyumba zosungiramo zinthu zapafupi, zomwe zikufanana ndi liwiro la kampani lomwe likukulirakulira. Zaka zisanu ndi theka atayamba chitsanzo ku Turkey, mwadzidzidzi anatsegula m'mayiko asanu ndi limodzi ku Ulaya chaka chino, anapeza mpikisano, ndipo akuyembekezeka kuyamba ntchito m'mizinda osachepera atatu US, kuphatikizapo New York, ndi mapeto a 2021. miyezi isanu ndi umodzi yokha, Getir adakweza pafupifupi $ 1 biliyoni kuti ayambitse mliriwu.
“Tafulumizitsa zolinga zathu zopita kumaiko ambiri chifukwa tikapanda kutero, ena adzachita,” anatero woyambitsa Getir Nazem Salur (liwu limeneli limatanthauza “kubweretsa” m’Chituruki. tanthauzo la). "Uwu ndi mpikisano wotsutsana ndi nthawi."
Bambo Saruer anayang'ana mmbuyo ndipo anali olondola. Ku London kokha, m'chaka chapitacho, makampani asanu atsopano obweretsera zinthu zogulira mwachangu apita m'misewu. Glovo ndi kampani yazaka 6 yaku Spain yomwe imapereka zakudya zodyera komanso zakudya. Adakweza ndalama zoposa $5 biliyoni mu Epulo. Mwezi wapitawo, Gopuff wochokera ku Philadelphia adakweza ndalama kuchokera kwa osunga ndalama kuphatikiza SoftBank Vision Fund $ 1.5 biliyoni.
Panthawi ya mliriwu, nyumba zidatsekedwa kwa miyezi ingapo ndipo anthu mamiliyoni ambiri adayamba kugwiritsa ntchito golosale pa intaneti. Pakhala pali kuwonjezeka kwa zolembetsa zoperekera zinthu zambiri, kuphatikizapo vinyo, khofi, maluwa ndi pasitala. Otsatsa atenga mphindi ino ndikuthandizira makampani omwe angakubweretsereni chilichonse chomwe mungafune, osati mwachangu, koma mkati mwa mphindi zochepa, kaya ndi thewera la ana, pitsa yoziziritsa kapena botolo la shampeni ya ayezi .
Kugulitsa zakudya mwachangu ndi gawo lotsatira mumayendedwe apamwamba omwe amathandizidwa ndi venture capital. M'badwo uno ndiwozolowera kuyitanitsa ma taxi mkati mwa mphindi, kupita kutchuthi m'nyumba zotsika mtengo kudzera pa Airbnb, ndikupereka zosangalatsa zambiri pakufunika.
"Izi siziri za olemera okha, olemera, olemera amatha kuwononga," adatero a Saruer. "Izi ndi ndalama zotsika mtengo," adatero. "Iyi ndi njira yotsika mtengo kwambiri yodzisamalira."
Phindu lamakampani operekera zakudya zakhala zosatheka. Koma malinga ndi data ya PitchBook, izi sizinaimitse ma capitalist kuyika ndalama zokwana $14 biliyoni popereka golosale pa intaneti kuyambira koyambirira kwa 2020. Chaka chino chokha, Getir adamaliza magawo atatu andalama.
Kodi Getir ndi yopindulitsa? “Ayi, ayi,” anatero a Saruer. Ananena kuti pakatha chaka chimodzi kapena ziwiri, gulu likhoza kukhala lopindulitsa, koma izi sizikutanthauza kuti kampani yonseyo yapindula kale.
Alex Frederick, katswiri wa PitchBook yemwe amaphunzira zaukadaulo wazakudya, adati makampaniwa akuwoneka kuti akukumana ndi nthawi yakukula kwa blitz. (Reid Hoffman) adapangidwa kuti afotokoze makasitomala apadziko lonse lapansi akampani yomwe ikupikisana kuti ipereke chithandizo patsogolo pa mpikisano aliyense. Bambo Frederick anawonjezera kuti pakali pano pali mpikisano wochuluka pakati pa makampani, koma palibe kusiyana kwakukulu.
M'modzi mwa oyambitsa ndalama zazikulu za Getir anali Michael Moritz, bilionea venture capitalist komanso mnzake wa Sequoia Capital, yemwe amadziwika ndi kubetcha kwake koyambirira pa Google, PayPal, ndi Zappos. "Getir idandichititsa chidwi chifukwa sindinamvepo ogula akudandaula kuti adalandira maoda mwachangu," adatero.
"Kupereka kwa mphindi khumi kumakhala kosavuta, koma obwera kumene adzapeza kuti kusonkhanitsa ndalama ndi gawo losavuta la bizinesi," adatero. Anati zinamutengera Getir zaka zisanu ndi chimodzi - "umuyaya wa dziko lathu" - kuthetsa mavuto ake ogwirira ntchito.
Ngakhale izi zili choncho, misewu ya m'matauni padziko lonse lapansi idakali yodzaza ndi ntchito zobweretsera zakudya zomwe zikubwera. Mpikisano ukachulukirachulukira, makampani owonetsa ku London-monga ma Gorilla, Weezy, Dija ndi Zapp-akhala akupereka kuchotsera kwakukulu. Nthawi ina, Getir anapereka chakudya cha mapaundi 15 (pafupifupi US$20.50) pa 10 pensi (pafupifupi masenti 15).
Izi sizikuphatikiza ntchito zotengerako katundu zomwe zalowa m'magolosale (monga Deliveroo). Kenako, ngakhale kuthamanga pang'onopang'ono, tsopano pali masitolo akuluakulu ndi masitolo apakona omwe amapereka ntchito zobweretsera, komanso ntchito zamalonda za Amazon.
Kutsatsa kukatha, kodi ogwiritsa ntchito adzakhala ndi zizolowezi zokwanira kapena kukhulupirika kokwanira kwa mtundu? Kupanikizika kwakukulu kwa phindu kumatanthauza kuti si makampani onsewa omwe adzapulumuke.
Bambo Salur adanena kuti sawopa mpikisano popereka zakudya zofulumira. Akuyembekeza kuti dziko lirilonse liri ndi makampani angapo, monga masitolo akuluakulu ndi mpikisano. Akuyembekezera ku United States ndi Gopuff, yomwe ikugwira ntchito m'maboma 43 ndipo akuti ikufuna ndalama zokwana $15 biliyoni.
Saruer, wazaka 59, adagulitsa fakitale yotsekedwa kwa zaka zambiri, kuyambitsa bizinesi pambuyo pake pantchito yake. Kuyambira nthawi imeneyo, cholinga chake chakhala chofulumira komanso chogwira ntchito m'matauni. Adakhazikitsa Getir ku Istanbul mu 2015 ndi osunga ndalama ena awiri, ndipo patatha zaka zitatu adapanga pulogalamu yapamtunda yomwe imatha kupatsa anthu magalimoto mumphindi zitatu. M'mwezi wa Marichi chaka chino, pamene Getir adakweza madola 300 miliyoni a US, kampaniyo inali yamtengo wapatali $ 2.6 biliyoni, kukhala dziko lachiwiri la Turkey, ndipo kampaniyo inali yamtengo wapatali kuposa madola 1 biliyoni a US. Masiku ano, kampaniyo ndi yamtengo wapatali $ 7.5 biliyoni.
M'masiku oyambirira, Getir adayesa njira ziwiri kuti akwaniritse cholinga chake cha mphindi 10. Njira 1: Imasunga zinthu 300 mpaka 400 za kampaniyo mugalimoto yomwe yakhala ikuyenda. Koma kuchuluka kwa zinthu zomwe kasitomala amafunikira zimaposa kuchuluka kwa galimotoyo (kampaniyo tsopano ikuyerekeza kuti nambala yoyenera ndi pafupifupi 1,500). Kutumiza kwa van kunasiyidwa.
Kampaniyo inasankha Njira 2: Kutumiza kudzera pa njinga zamagetsi kapena ma mopeds kuchokera kumagulu otchedwa masitolo amdima (kusakaniza kwa malo osungiramo katundu ndi masitolo ang'onoang'ono opanda makasitomala), tinjira tating'ono tomwe timakhala ndi mashelufu a zakudya. Ku London, Getir ali ndi masitolo akuda oposa 30 ndipo wayamba kale kutumiza ku Manchester ndi Birmingham. Imatsegula masitolo pafupifupi 10 ku UK mwezi uliwonse ndipo ikuyembekezeka kutsegulira masitolo 100 kumapeto kwa chaka chino. A Salur adanena kuti makasitomala ambiri amatanthauza zambiri, osati sitolo yaikulu.
Vuto ndilopeza malowa-ayenera kukhala pafupi ndi nyumba za anthu-ndipo ayang'ane ndi maboma osiyanasiyana. Mwachitsanzo, London imagawidwa m'makomiti 33 oterowo, omwe amapereka zilolezo ndi zosankha zokonzekera.
Ku Battersea, kumwera chakumadzulo kwa London, Vito Parrinello, woyang'anira masitolo angapo osaloledwa, watsimikiza mtima kuti asalole anyamata opereka chakudya kusokoneza anansi awo atsopano. Sitolo yamdima ili pansi pa njanji ya njanji, yobisika kuseri kwa nyumba yopangidwa kumene. Kumbali zonse za scooter yamagetsi yoyembekezera, pali zizindikiro zomwe zimati "Palibe kusuta, palibe kufuula, palibe nyimbo zofuula".
Mkati, mudzamva mabelu apakatikati odziwitsa ogwira ntchito kuti maoda akubwera. Wotola akusankha dengu, kusonkhanitsa zinthuzo ndikuziika m'matumba kuti wokwerayo agwiritse ntchito. Khoma lina linali lodzaza ndi mafiriji, imodzi mwa izo munali shampagne yokha. Nthawi iliyonse, pali otola awiri kapena atatu omwe atsekeredwa mumsewu, koma ku Battersea, mlengalenga ndi bata komanso bata, zomwe siziri kutali kuti mayendedwe awo ndi olondola mpaka wachiwiri. Patsiku lomaliza, nthawi yapakati yonyamula oda inali masekondi 103.
A Parrinello adanena kuti kufupikitsa nthawi yobweretsera kumafuna kuti sitolo ikhale yogwira ntchito - sikuyenera kudalira madalaivala akuthamangira kwa makasitomala. “Sindikufuna kuti amve ngakhale chitsenderezo cha kuthamanga mumsewu,” anawonjezera motero.
Ndizofunikira kudziwa kuti antchito ambiri a Getir ndi antchito anthawi zonse, omwe ali ndi malipiro a tchuthi ndi penshoni, chifukwa kampaniyo imapewa chitsanzo cha chuma cha gig chomwe chayambitsa milandu ndi makampani monga Uber ndi Deliveroo. Koma imapereka mapangano kwa anthu omwe akufuna kusinthasintha kapena kungofunafuna ntchito zazifupi.
"Pali lingaliro lakuti ngati ntchito iyi si mgwirizano, singagwire ntchito," adatero Bambo Salur. "Sindikuvomereza, zikhala bwino." Ananenanso kuti: “Mukawona masitolo akuluakulu, makampani ena onsewa alemba ganyu ndipo sangabwereke.”
Kulemba antchito m'malo mwa makontrakitala kumapanga kukhulupirika, koma kumabwera pamtengo. Getir amagula zinthu kuchokera kwa ogulitsa ndi kulipiritsa chindapusa chomwe ndi 5% mpaka 8% kuposa mtengo wasitolo yayikulu. Chofunika kwambiri, mtengo wake siwokwera mtengo kwambiri kuposa mtengo wamalo ogulitsira am'deralo.
Bambo Salur adanena kuti 95% ya masitolo amdima ku Turkey ali ndi ma franchise odziimira okha, akuwonjezera kuti amakhulupirira kuti dongosololi likhoza kupanga otsogolera abwino. Msika watsopano ukakhala wokhwima, Getir akhoza kubweretsa chitsanzo ichi kumsika watsopano.
Koma chaka chino ndi chotanganidwa. Mpaka 2021, Getir azigwira ntchito ku Turkey kokha. Chaka chino, kuwonjezera pa mizinda ya ku England, Getir anakulanso ku Amsterdam, Paris ndi Berlin. Kumayambiriro kwa Julayi, Getir adapeza koyamba: Blok, kampani ina yobweretsera golosale yomwe ikugwira ntchito ku Spain ndi Italy. Inakhazikitsidwa miyezi isanu yokha yapitayo.
Nthawi yotumiza: Oct-18-2021